This article is about the cigarette brand produced by Altria (Philip Morris). For other uses, see. Marlboro Product type Owner in the U.S., outside of the U.S. Produced by in the U.S., outside of the U.S. Country Introduced 1924; 95 years ago ( 1924) Markets See Tagline 'Mild As May', 'Come to where the flavor is. Come to Marlboro country', 'You get a lot to like with a Marlboro' Marlboro (:,: ) is an American brand of, currently owned and manufactured by (a branch of ) within the United States, and by (now separate from Altria) outside the United States.,, is the location of the largest Marlboro cigarette manufacturing plant.
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Marlboro is the global best-selling cigarette brand since 1972. A cigarette and a pack of Marlboro Silver Pack (previously called Ultra Lights until the name was banned as deceitful) Philip Morris, a London-based cigarette maker, opened a subsidiary in 1902 to sell many of its cigarette brands. The mark 'Marlboro' was registered in the United States in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched.
They are first marketed as 'America's luxury cigarette' and were mainly sold in hotels and resorts. Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan 'Mild As May'. The name was taken from in where Philip Morris's British factory was located. However, as early as 1885, a brand called 'Marlborough' was already being marketed as a 'ladies' favorite' by & Co. In the 1930s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it 'Beauty Tips to Keep the Paper from Your Lips'. Shortly before, the brand's sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market.
After the war,,, and were the only common cigarettes. After scientists linking smoking to in the 1950s, Philip Morris Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.
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The red and white package was designed by the designer. The emblem is placed on top of the pack and has the popular expression ( 'I came; I saw; I conquered'), authored.
